In a recent Popcast interview, A$AP Rocky spoke candidly about the repeated delays behind his latest album, Don’t Be Dumb (released January 16, 2026). What stood out to me was not just the delay itself, but the attack surface he described.
He explained that the leaks came from a mix of factors, including:
• Disgruntled sound engineers (insider threats)
• Weak password practices (likely no MFA)
• Phishing emails impersonating his management team
• Drives left at major studios that were assumed to be safe (lack of encryption)
Taken together, this reads like an unintentional threat model for the modern music industry.
We often think of cybersecurity as a corporate or tech focused concern. This is a reminder that creative industries are just as exposed. If artists at this level, alongside major labels and world class studios, are vulnerable, then security awareness can no longer be optional.
While album delays may seem minor on the surface, the impact is real. Marketing budgets are wasted, leaked songs require rework, fan trust erodes, and future commercial performance can suffer.
Cybersecurity failures do not just breach systems. They disrupt creativity, timelines, and entire release strategies.
If you are a hip hop fan, Don’t Be Dumb is worth the listen.
Full interview linked below
https://youtu.be/K5zgJ_oWgAE?si=VfvgRGDWkHE3DjA4

Leave a comment